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Hutch x MLBPA
Hutch explored a strategic brand pivot through a potential collaboration with the MLBPA. I helped develop a lifestyle brand concept that reinterprets baseball culture and player identity into contemporary streetwear, bridging sports culture with modern fashion.
Client: Hutch
Industry: Fashion / Lifestyle / Sportswear
Timeline: 3 weeks (2025)
My Role: Brand & Product Designer
I developed this brand deck while working with Hutch as the brand explores a strategic pivot, expanding its identity beyond contemporary sportswear into a more culturally rooted lifestyle and streetwear brand. The deck repositions Hutch around sport as a unifying force, drawing from baseball’s legacy, community, and everyday pickup culture, to strengthen its narrative, deepen authenticity, and build long-term cultural relevance. It outlines a refreshed brand vision, target consumer, product direction, and partnership strategy, proposing a path for Hutch to evolve while staying grounded in sport, craftsmanship, and lived experience.
