Projects
What I've done!
Klutch
Co-founded Klutch, the world's first premium nicotine pouch container. The project included brand strategy, product design, packaging development, and a digital experience focused on discretion, quality, and everyday carry.
Product / UIUX Design / Branding
O TIGER SS26
O TIGER is a women-focused line currently in development at Onitsuka Tiger. I explored trend, color, and form to reinterpret the brand’s design language into a softer lifestyle sneaker concept.
Product Design / Branding
Hutch x MLBPA
Hutch explored a strategic brand pivot through a potential collaboration with the MLBPA. I helped develop a lifestyle brand concept that reinterprets baseball culture and player identity into contemporary streetwear, bridging sports culture with modern fashion.
Product Design / Branding
Tread
Co-founded Tread, a predictive quality control platform for footwear manufacturing. The project included venture strategy, customer discovery, pitch development, and a visual storytelling system
Brand / Venture Design
Heritage Tabi 66
Onitsuka Tiger wanted a shoe concept design that interpreted the brand’s existing design identity and language. I designed a heritage-inspired lifestyle sneaker concept that merges Onitsuka Tiger’s archival Marathon Tabi with the iconic Mexico 66 silhouette.
Product Design