uli

Uli

(SEP X Microsoft for Startups Hackathon)
Industry: Tobacco industry
Timeline: 24 hrs
Role: Co-Founder & Designer


A design-focused, sleek, and refillable alternative to boring male-dominated products on the market. The brand revolves around intentional design, premium feel, and discreetness. With the case coming in at only 0.39 inches thick, it takes up 1/3 of the space a traditional puck would. With a satisfying magnetic closure system and a finger loop to spin around, we believe nicotine isn't the only thing that can be addictive - the packaging can too.

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uli is a design forward redesign of nicotine pouch packaging, transforming a utilitarian container into a minimal, premium lifestyle object. The project won the SEP × Microsoft for Startups Hackathon for its strong cultural insight, brand strategy, and execution.

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