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O TIGER 26 SS
O TIGER is a women-focused line currently in development at Onitsuka Tiger. I explored trend, color, and form to reinterpret the brand’s design language into a softer lifestyle sneaker concept.
Client: Onitsuka Tiger
Industry: Fashion / Lifestyle / Sportswear
Timeline: 3 weeks (2025)
My Role: Brand & Product Designer
As a product designer, I worked on trend, color, and form exploration for O TIGER SS26, a new line Onitsuka Tiger is developing to specifically target female consumers, expanding beyond the brand’s predominantly unisex main line. My role focused on researching women’s fashion and footwear trends, building seasonal color stories, and translating those insights into silhouette, material, and detailing explorations. The project reframes Onitsuka Tiger’s design language through a more female-centered lens, prioritizing expression, fit, and visual identity while maintaining the brand’s performance forward sensibility.
